Do you have what it takes to be a Boo.com executive?

This quiz is inspired by the recent Oh ... DUH! moment of Boo.com.

Boo.com is one of the more spectacular of the recent Internet companies to fail.

(Somehow, it seems appropriate that Boo's ghost is wandering the web.)

1. How do you find investors?
Write a 5 page business plan and cold-call NY investment banks.
Write a 50 page business plan and pitch it to anyone who stands still.
Pitch an idea over cocktails at an Internet seminar.
Open a niche web site and cold-call "bricks & mortar" retailers.
Open your wallet.
2. Where do you write the final draft of your business plan?
On the compute in your den.
At the offices of J.P. Morgan in London.
On a borrowed laptop while flying to meet potential investors.
With a specialist experienced in developing successful business plans.
3. How much venture capital should you raise to get started?
$1 million
$10 million
$30 million
$64 million
4. When do you make the cover of Fortune magazine?
A year after you have established a successfull track record.
A month after you successfully launch your web site.
The day you launch your web site.
6 months before you launch your web site.
5. What value IPO value do you put on your company immediately before the web site launches?
$10 million
$50 million
$100 million
$390 million
6. What features do you include in your initial web site?
As many bells and whistles as possible, including 3-d graphics and virtual dressing rooms.
The barebones e-commerce site.
The minimum necessary to achieve a sophisticated look.
Whatever $500,000 will buy.
7. When do you begin aggressively advertising your web site?
6 months before launch.
1 month before launch.
On the launch date.
1 month following launch.
8. When do you secure office space and hire hundreds of staff?
6 months before launch.
1 month before launch.
On the launch date.
Start with minimal staff and grow as necessity dictates.
9. Where do you first launch your web site?
In the US.
In the UK.
In Germany.
In France.
All of the above and many more.
10. How much investors' money do you lose?
$25 million
$50 million
$80 million
$135 million